Join the Growing Children’s Play Industry

Starting a business of their own is a goal for many Australians. In fact, consulting firm Crowe Horwath is calling entrepreneurialism the new ‘Great Australian Dream’, beginning to supplant – or preface – the traditional desire to buy a home. Enquiries about starting a new business actually top the list of questions they receive on their online problem-solving portal.

However, knowing which business sector to engage in for the best chance of success can be tricky. Entering into a market that has potential for growth is a key factor in turning a dream into reality.

One sector that is growing exponentially year-on-year is the Australian Children’s Play industry. Childcare-related industries have a readymade pool of clients on tap, who are also becoming more and more engaged in professional services. According to market research agency IBISWorld, the childcare industry is currently worth over $12 billion annually and projected to grow at a rate of 9.2 percent per year.

Playcentres tap into that field by combining after-school or weekend entertainment with a safe, parent-friendly environment. Croc’s Playcentres are on track to be leading the sector with over 17 centres operating throughout Australia. Croc’s Playcentres are brightly-coloured, clean and safe indoor playgrounds. The established brand Muffin Break bakery café is also incorporated into this franchise, offering parents a chance to enjoy a great coffee and relax in comfort, while their children are happily occupied.

Becoming a franchisee with Croc’s Playcentres is a great way to get into a growing sector – the franchise group shows no sign of slowing down. Franchisees also have the added benefit of accessing the support the group provides through all stages of the business life cycle. This includes small business training and advice on initial finance applications.

Croc’s Placentres also hold an exclusive license with Muffin Break cafés. Therefore, when you buy a Croc’s Playcentre, you get two great brands in one franchise package.
Franchisees participate in nationally-accredited training programs which will train them in both brands, giving them the core skills, knowledge and experience in operating stores. This gives owners confidence and also ensures that customers get the best possible service – and will be back for more!

Enquire today about becoming a part of the Croc’s Playcentres success story and making your business dream come true.